ABOUT THE FOUNDER
Felicia, affectionately known as “Fefe” to most who know her, is a Jacksonville-born photographer, educator, studio owner, wife, mom, and all-around creative visionary.
Her journey behind the camera officially began in 2017, but truthfully, she’s been documenting life long before then—snapping cousins, siblings, and unsuspecting family members at backyard barbecues and family reunions, all in the name of “just one more picture.” What started as a passion turned into a thriving career capturing love, legacy, and real-life beauty.
Over the years, Felicia’s work has earned her multiple awards and published features, and she’s proudly built a portfolio that spans destination weddings, glowing maternity sessions, and powerful lifestyle portraits. She’s not only a creative force but also a passionate educator, helping up-and-coming photographers grow their skills and businesses through hands-on learning and mentorship (with plenty of laughs along the way).
In 2022, she launched Luxury Point Studio, Jacksonville,Florida's first all-white, natural-light, curated rentable studio. What began as a dream quickly became one of the most sought-after creative spaces in the city—designed for photographers, filmmakers, brands, and brides alike. The studio, known for its pristine aesthetic and intentional design, reflects Felicia’s love for beauty, functionality, and community.
Outside of photography, Felicia is also a savvy entrepreneur, investing in Airbnb properties and building long-term wealth through real estate. Her ultimate vision? To make Jacksonville a true hub for production—welcoming everything from small indie shoots to major commercial campaigns.
When she’s not shooting or working behind the scenes, Felicia is spending time with her husband of 11 years (who just so happens to be her high school friend) and their radiant 8-year-old daughter, who already knows her best angles. Whether she’s creating, teaching, or chasing new dreams, Felicia leads with faith, heart, and a little humor—because if you’re not laughing a little, what’s the point?